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Moving forward with a clearer focus: a new path for our marketing team
The decision to separate the marketing department is based on my vision for Optiweb and my view of the market and the digital industry as a whole. My strategy is focused on where I currently see the most potential for growth – in development. At the same
Optiweb’s picks

The digital transformation of an online store is not easy, but it is necessary
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Moving forward with a clearer focus: a new path for our marketing team
The decision to separate the marketing department is based on my vision for Optiweb and my view of the market and the digital industry as a whole. My strategy is focused on where I currently see the most potential for growth – in development. At the same

Let’s talk about cookies
Cookies, these small bits of data, have gone from being a convenience to a controversy in recent years, mostly because of privacy concerns. If you’re wondering why we don’t just stop using them, the answer is simple: they play a crucial role in the funct

Google Enhanced Conversions – what are the benefits
I believe that in Google advertising, impressions are like compliments from your mother about your professional achievements: they’re certainly nice to hear, but they don’t carry the same weight as praise from your boss.

Kafka: Unleashing the power of real-time data streaming
Apache Kafka is an open-source, distributed event streaming platform used by thousands of companies for high-performance data pipelines, streaming analytics, data integration and mission-critical applications.

The digital transformation of an online store is not easy, but it is necessary
Digital transformation is the key to staying competitive in the fast-growing world of online sales. The biggest challenges companies face are often related to resistance to change, high costs and a lack of relevant skills.

Implementation of the Pimcore system for information management
The main objective of the project was to optimize workflows and remove bottlenecks in data enrichment processes.

Is your website accessible to everyone?
When we talk about limited accessibility, we often think of limitations of a medical nature, for example hearing, vision or speech problems. But there are many more reasons for inaccessibility.